Economic impact of Wisconsin's tourism industry continues to climb
MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. The Wisconsin tourism industry experienced another record-breaking year in 2023, generating $25 billion in total economic impact, surpassing the previous record year of $23.7 billion set in 2022. The tourism industry welcomed 113 million visits, nearly two million more than the previous year, and saw the highest-ever overnight visits with nearly 46 million overnight visits. The industry supported 178,000 part-time and full-time jobs across various sectors and generated $1.6 billion in state and local tax revenue, up 5.8 percent from 2022. Governor Tony Evers and Department of Tourism Secretary Anne Sayers announced the new figures on Tuesday. Since 2020, Evers has directed investments totalling more than $1 billion of Wisconsin’s federal pandemic relief funds in economic resilience, and over $200 million of this total was invested in the travel and tourism, hotels and lodging, and entertainment industries.
发表 : 10 个月前 经过 Chad Thompson 在 Travel Finance
MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism.
According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing the previous record year of $23.7 billion set in 2022.
Gov. Tony Evers, together with Wisconsin Department of Tourism Secretary Anne Sayers, announced the new figures on Tuesday.
“Wisconsin has so much to offer, from waterslides to watersports, hiking trails to contrails, and world-champion sports teams to world-champion cheese, so it’s no wonder we’ve seen yet another record-breaking year for Wisconsin tourism for the second year in a row,” Evers said in a statement. “These numbers show what an important role our tourism economy plays in our state’s economic success. And this didn’t happen by chance—this happens because of the hardworking folks in this critical industry who work day in and day out to make sure visitors enjoy their time here and come back year after year. We’ve been proud to help support their good work by making smart, strategic investments over the last several years to support Wisconsin’s tourism industry, and our hard work together is clearly paying off.”
In 2023, Wisconsin welcomed 113 million visits—nearly two million more than the previous year, and saw the highest-ever overnight visits, with nearly 46 million overnight visits last year. This is the second consecutive year of record-breaking overnight visitation. Additionally, overnight visitors, on average, spend almost three times as much as day-trip visitors.
In total, in 2023, all 72 Wisconsin counties saw economic impact growth, and the industry supported more than 178,000 part-time and full-time jobs across various sectors, which is an increase of two percent and generated $1.6 billion in state and local tax revenue, up 5.8 percent from 2022.
“Wisconsin tourism powers the economy and strengthens the fabric of communities of all sizes,” Sayers said in a statement. “The historic impact of tourism reached every corner of Wisconsin and, in doing so, sustained livelihoods for thousands of our friends and neighbors.”
Bolstered by funds provided in the 2019-21 and 2021-23 state budgets signed by Evers, Travel Wisconsin marketed the state as a premier travel destination in 2023, running advertising campaigns throughout the year. The campaigns, which celebrate Wisconsin’s welcoming nature and celebratory spirit, reached visitors in 12 Midwestern markets.
In addition, the 2023-25 biennial budget signed by Evers invested approximately $34 million over the biennium to raise Wisconsin’s profile across the country as a premier business, cultural, and recreational destination. This is the largest increase in marketing and advertising funds for the Wisconsin Department of Tourism in state history.
Last month, Evers and the Wisconsin Economic Development Corporation (WEDC) requested the release of $10 million in already-approved funding for the Opportunity Attraction and Promotion Fund created in the 2023-25 biennial budget signed by Gov. Evers to continue Wisconsin’s recent success in recruiting and hosting large-scale events. Those events include the 2020 Democratic National Convention, the 2021 Ryder Cup, the 2024 Republican National Convention, and the 2025 NFL draft.
The Evers Administration submitted a formal s. 13.10 request to the Republican-controlled Joint Committee on Finance to release the $10 million investment. The Republican supermajority on the committee decided to release $5 million, half of the amount approved in the biennial budget.
Since 2020, Gov. Evers has directed investments totaling more than $1 billion of Wisconsin’s federal pandemic relief funds in economic resilience, and more than $200 million of that total was invested in the travel and tourism, hotels and lodging, and entertainment industries alone.
The Native Nations of Wisconsin also play a critical role in enriching the state’s tourism industry offerings and attracting travelers to the state, according to state leaders. Because Tribal tourism data is private, the total economic impact of Tribal tourism is not wholly reflected in this report.
话题: Economy